The second of our ‘How to Get the Most Out of Your Magnets’ case studies looks at longtime Magnets.com customer RockAuto, a Madison, WI based online auto parts supplier.

Founded in 1999, RockAuto ships thousands of auto parts from over 100 manufacturers to customers on every continent except Antarctica -including APO/FPO addresses.  In fact, the company sells so many products it’ll soon be possible to build an entire car using parts from RockAuto!

Since 2003 the company has been including a branded business card magnet with all customer orders.  In 2005, to generate greater interest and brand recognition RockAuto decided on a slightly different strategy.  “It dawned on us that creating a collector series of 2”x4” magnets with the RockAuto name and an image of a customer vehicle, shipped with each order, would remind our customers that we’re a resource for pretty much any and all auto parts,” says Jessa Torvik, marketing manager for RockAuto.  “Additionally, allowing our customers to submit their vehicle for consideration on future magnet series certainly generates further buzz and excitement.”

To date there are over 50 different RockAuto collector series magnets, with well over 350,000 magnets being sent to customers each year.  In fact, all it takes is a simple Google search to see just how popular the collector series magnets have become –there are numerous message boards and Web postings with customers displaying their collection and seeking missing ones.

“At the end of the day we were looking for a simple, fun, cost effective means of getting a tangible branded item into the hands of our customers,” says Ms.Torvik.  “Seeing what the collector series magnets have become does a great deal for our name recognition, brand, and overall sales efforts.”

Stay tuned for additional Magnets.com custom case studies!

The first of our ‘How to Get the Most Out of Your Magnets’ case studies looks at longtime Magnets.com customer Hot Miami Styles, an online women’s clothing store.

In business since 2002 and headquartered just outside Miami, Hot Miami Styles sells hundreds of chic, trendy, and affordable women’s ware including dresses, tops, jeans, accessories, and the like.  Given the breadth and depth of products, 99% of orders are placed directly on the stores’ Web site.

Gally Levy, Hot Miami Styles’ owner, says she used to include a sales flyer with every order.  “Although the sales flyers proved somewhat effective in keeping our customers aware of our brand and products, they have a very short shelf life,” says Ms. Levy.  “Because we are constantly adding new items, we needed an inexpensive and effective way to keep the Hot Miami Styles brand on the mind of our customers, all in the name of getting them to the Web site more frequently.  We decided to go with business card size magnets, which the majority of our customers keep on their refrigerators, and haven’t looked back.”

Ms. Levy is also contemplating producing magnets with a coupon code on them.  Not only will this allow her to provide her customers with a discount on a future order, but it will also enable her to track the results and return on investment (ROI) of her promotional campaign.  “With magnets, a small investment has enabled us to grow our sales and bottom line,” says Ms. Levy.

Stay tuned for additional Magnets.com custom case studies!

Now that you’re interested in promotional fridge magnets (Magnets.com ones, of course!) and/or already have some laying around your home or business, why NOT put them to work to:

• Grow your business and bottom line
• Get your customers talking about your brand and services
• Generate better brand awareness and recognition

How you ask?

The next several posts will detail real Magnets.com customer marketing and advertising strategies involving magnets, along with their results.  From professional services firms to online clothing stores to auto part  suppliers, each case study will be fully outlined with the goal of arming you with the knowledge needed to tailor your own strategies and rein in additional customers and revenue.

So, sharpen your pencils and stay tuned!

We’ve had several smaller sized erasable magnetic memo boards on our Web site for sometime now.  However, several customers have been asking for larger ones, and we’ve come through!

Whether you have your own art, want us to create your design, or prefer to use a stock template, we’ve just added 25+ 8.5”x11” erasable magnetic memo boards to our Web site.  What’s more, each memo board comes with its own erasable pen and strong adhering magnets to ensure your message and company information stays around for the long run.

Should you have any questions or new product ideas we’d love to hear from you!  Simply click here to contact us.

Get your groove on and be the envy of your neighbors with a brand new, 2GB iPod Shuffle!

Any order over $700, excluding shipping and applicable taxes, will automatically be shipped with your very own iPod!  Whether you’re looking for calendar magnets, business card magnets, mailer magnets, or anything else, there are *no* product limitations or exceptions.

Just make sure you type in promo/coupon code iPodGiveaway at checkout.

Don’t Wait:  the music will surely stop soon. Drum up extra business all while getting a little something extra on us. Visit our Web site to view our products.

NOTE: Cannot be combined with other offers or discounts.