The New York Times just ran an article detailing the resurgence of matchbooks as a means of promoting and advertising restaurants.  All fine and well, this got us thinking about a local pizza shop owner who recently generated a ton of new customers and sales using business card magnets and a bit of ingenuity.

Instead of advertising in the Yellow Pages or in the newspaper, this pizza shop owner wisely decided to print 5,000 business card magnets reading ‘exchange this magnet for 10% off your next large pizza’.  He attached a magnet to each and every pizza box and literally overnight had customers new and old exchange the magnet for a discount.

All said and done, we’re told 80% of the magnets were exchanged –that’s a whopping 4,000 orders totaling over $40,000 that otherwise would probably not have been placed.  Just think -what can your magnets do for you?

This entry was posted on Friday, October 23rd, 2009 at 12:31 pm and is filed under Fun ideas, Informative, Marketing, New sales, Promotions. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.