The fourth of our ‘How to Get the Most Out of Your Magnets’ case studies looks at Magnets.com customer Firebirds Wood Fired Grill, a Charlotte, NC based polished casual restaurant.

Firebirds Wood Fired Grill introduced a taste and the feel of Colorado to the Carolinas when it first opened its doors in Charlotte in 2000.  Creating a cozy, comfortable atmosphere with bold colors, exposed woods, and stone columns, the menu of grilled high quality meats, chicken, and pastas keeps their satisfied customers coming back for more.

Now 17 restaurants strong with a presence from Arizona to Virginia, Firebirds began to include a custom business card magnet with each take-out order to help evoke the brand where hungry customers are sure to look to assuage their hunger:  the refrigerator.  20,000+ magnets later, their customers are coming back for more and more.

“A significant part of our business is take-out orders,” says Tyler Michael, marketing director for Firebirds.  “While paper menus are often lost or thrown away, people are very likely to save magnets given their useful nature, which keeps our name front and center.  And for customers who prefer to dine in, the magnets encourage them to call ahead to avoid any potential waits.”

Firebirds also puts the magnets to use for branding and overall development purposes.  Attending several community and food related events throughout the year, the magnets are a tangible item that stands out from the crowd, becoming quite an asset.  “Our magnets wear several hats helping with branding, name recognition, marketing, and business development,” concludes Ms. Michael.  “We are very happy with their results.”

Stay tuned for additional Magnets.com custom case studies!

This entry was posted on Thursday, December 3rd, 2009 at 3:47 pm and is filed under Advertising, Case Study, Fun ideas, How To, Informative, Marketing, Other, Promotions. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.