Magnets Stick Around Much Longer than Sales Flyers –A Case Study
The first of our ‘How to Get the Most Out of Your Magnets’ case studies looks at longtime Magnets.com customer Hot Miami Styles, an online women’s clothing store.
In business since 2002 and headquartered just outside Miami, Hot Miami Styles sells hundreds of chic, trendy, and affordable women’s ware including dresses, tops, jeans, accessories, and the like. Given the breadth and depth of products, 99% of orders are placed directly on the stores’ Web site.
Gally Levy, Hot Miami Styles’ owner, says she used to include a sales flyer with every order. “Although the sales flyers proved somewhat effective in keeping our customers aware of our brand and products, they have a very short shelf life,” says Ms. Levy. “Because we are constantly adding new items, we needed an inexpensive and effective way to keep the Hot Miami Styles brand on the mind of our customers, all in the name of getting them to the Web site more frequently. We decided to go with business card size magnets, which the majority of our customers keep on their refrigerators, and haven’t looked back.”
Ms. Levy is also contemplating producing magnets with a coupon code on them. Not only will this allow her to provide her customers with a discount on a future order, but it will also enable her to track the results and return on investment (ROI) of her promotional campaign. “With magnets, a small investment has enabled us to grow our sales and bottom line,” says Ms. Levy.
Stay tuned for additional Magnets.com custom case studies!
