The third of our ‘How to Get the Most Out of Your Magnets’ case studies looks at longtime Magnets.com customer Birthday in a Box, a Gaithersburg, MD based supplier of high quality, imaginative, award-winning children’s party kits.

When your kids draw, paint, or glue together a junior Picasso work of art, 9.9 times out of 10 it’ll end up on the refrigerator, held by a magnet.  Founded in 1996 with the goal of making it easy for parents to host personalized parties that are affordable, fun, and educational, Birthday in a Box took full advantage of this well known fact by including a branded business card size magnet with all customer orders.  Seven years later they haven’t looked back.

“The magnets are a win-win situation for all parties involved,” says Nicole Beidler, marketing manager for Birthday in a Box.  “The parents don’t have to search for nor buy a magnet, the kids are happy their art is on the fridge, and we get brand exposure, remaining on the minds of our customers.”

To grow the business, network, and find new partners, Birthday in a Box attends several strategic conferences and tradeshows throughout the year.  While all attendees carry a stack of business cards, to stand out from the crowd the company hands out their business card magnets which, not surprisingly, are a great conversation starter and an asset for long-term name and brand recognition.

“Not only do the magnets help remind our customers that we’re a resource for their next party, they also play a key role in helping with business and partnership development efforts,” concludes Ms. Beidler.

Stay tuned for additional Magnets.com custom case studies!

This entry was posted on Tuesday, December 1st, 2009 at 3:11 pm and is filed under Advertising, Case Study, How To, Informative, Marketing, Other, Promotions. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.